Herbst 2015 – zusammen mit PEDAL IQ verabschiedeten wir das neue Produktdesign für das First Aid Kit, speziell für Radsportler. Schnittig, sportlich und ganz schön stylisch (siehe Blog-Artikel Webshop Design Pedal IQ). Der dazugehörige WEBSHOP – ebenfalls schlicht, sportlich-elegant und tiefschwarz im BIG-BOY-DESIGN.
Wir interviewten Quinton Nixon und fragten ihn, wie er die Zusammenarbeit mit Splendid empfand und v.a., ob er uns denn weiter empfehlen kann. Wir sind happy: denn laut seiner Aussage und dem folgenden Interview kann und wird er….Danke PEDAL IQ!
COOPERATION WITH SPLENDID
The communication is what I appreciated most about working with Splendid. Phone calls, e-mail, video-conferencing with screen sharing, whatever communication was necessary was always timely and to the point. There’s a lot about design and web technology that I’m unfamiliar with. The team from Splendid were always able to answer my questions in a way that made sense to me and they made sure I knew all the options available to me and explained the pros and cons of different choices.
Our timeline was the most difficult aspect of the project. We needed to launch our product at one of the biggest trade shows in our industry. There was zero flexibility in the launch date. Splendid solved this problem by helping us focus on the most important aspects of our site and product launch. They built us a smaller site that had bigger impact. Instead of spending valuable time formatting pages and pages of text that was unlikely to be read, Splendid helped us identify the essential elements of our offering and created for us a look and feel that said more than any words we could come up with.
INNOVATION AND CREATIVITY
When it comes to creativity and innovation, Splendid is simply superb. They not only exceeded my expectation, they consistently exceeded my imagination. Splendid uses tools and techniques that seem like magic sometimes. At one point during the project we needed an image that properly conveyed our message. We didn’t have time to organize a photo shot so Splendid created a custom 3D animation. Anytime we didn’t have something we felt we needed, Splendid was able to create it. Logos, color palettes, product packaging, everything.
FLEXIBILITY AND INITIATIVE
One of the things I like most about working with Splendid is that there is no “push,” it’s all “pull.” First and foremost, they listen to what I want as a customer and provide it. But they also show me other options to consider without me having to ask. During this process my eyes have been opened to how important little things like font selection or icon animation can be. They never tried to tell me how something had to be done. Instead, they always showed me different possibilities of how things could be done. I’ve heard horror stories of some designers putting design dogma over customer satisfaction.
There’s none of that with Splendid. Their focus is 100% making sure I’m happy with what we come up with together.
Consumers are becoming more visual as shoppers everyday. When someone wants to buy something, they are likely to see it on a small screen before seeing it in person. For companies to be successful, they need to “own” the small screen interaction and that means paying more attention to design in general and web design specifically. If someone can’t see your webpage on a smart phone it’s almost like you don’t exist. From the beginning, the site Splendid designed for us worked on phones, tablets and desktops. We didn’t have to build a site and then build a second mobile site. Splendid built the right site for us in the first place.
I’d recommend Splendid Marketing without hesitation. They understand the unique challenges facing small brands and how to use exceptional design and modern web tools to help those brands compete.